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OddsJet only compares odds from the most reputable online bookmakers that serve the United Kingdom.  To help you learn a little more about each bookie, they are listed below in alphabetical order, with information about their parent companies, innovative features and banking methods.  All listed bookies accept debit cards, bank transfers, EntroPay and paysafecard.  PayPal and EcoPayz are available where noted.  Neteller is available at all but Unibet.

10Bet was established in 2003 and is regulated for play in the UK, Ireland, and internationally from the highly reputable gaming commission of Malta.  They serve the UK through their 10bet.co.uk site.  10Bet offers a unique approach to live betting with ‘Fast Markets’ where players can wager on whether or not certain events will take place in the next few moments of a match.  They also offer a robust early bet cashing feature.  10Bet accepts PayPal and EcoPayz in addition to the universally accepted payment methods.  The Ten Club is 10Bet's exclusive VIP program which offers 24/7 Whatsapp support, dedicated account managers, special gifting programs, softer offer requirements and access to exclusive VIP sporting events.

Established in the year 2000, bet365 offers an extremely intuitive, easy-to-use experience.  With so many betting markets available, betting sites can have convoluted interfaces.  We found bet365 to be very easy to navigate and were able to find what we wanted when we wanted it on both mobile and desktop platforms.  We also found banking to be an extremely simple process with many options available in our desired currency.  When we needed customer support to address a login issue, the help received was instant and courteous. 

BetVictor is the online brand for Victor Chandler.  Victor Chandler Senior established the company in 1946 in the UK, with many betting shops though the South East.  When the UK implemented a tax on bettors, Chandler moved their online operations offshore to the British Overseas Territory of Gibraltar so their customers could avoid this tax.  Known for their football odds, In 2015, BetVictor became a principal partner of Liverpool Football Club.   The early ‘Cash Out’ feature is available for most football and tennis events.   BetVictor accepts PayPal in addition to the universally accepted banking methods for UK customers.   

Betway was established in 2006 and serves over 2 million account holders around the world with innovative features like the early ‘Cash-out’.  Regulated by the UK Gambling Commission, Betway operates in seven different languages.   In 2015, Betway became the shirt sponsor and betting partner of West Ham United Football Club, but have moved to become official sports bettng partners of both Arsenal and Manchester City as well.  Betway accepts PayPal and Trustly in addition to the universally accepted methods.

Bwin was founded in 1997 in Austria, on its way to becoming a globally recognized betting brand.  Gracing the iconic shirts of Real Madrid CF from 2007 through 2013, Bwin is now part of global gaming giant, Entain.  The firm also owns the Coral and Ladbrokes operations.  While Bwin is certainly its own brand and operation, separate from these two iconic UK bookie brands, you will note a very similar feel as they all share the same sportsbook platform and banking method capabilities.  That means you get all the features you enjoy in terms of great live betting, "Bet Builder" & "Cash Out."  PayPal, Apple Pay & many other payment methods are available in on Bwin from the UK.  

Casumo was established in 2012 and is licensed & regulated for sports betting and casino play in the UK, Spain, Sweden & other key national markets.  Current partner of Reading FC, Casumo offers daily specials, stats and a customizable interface which make for a tailored experience on their version of the excellent Kambi sportsbook platform, which includes live betting.  Available payment methods include the universal UK methods, debit cards, MuchBetter, PayByMobile and ApplePay. 

Coral is one of the oldest names in bookmaking and one of the largest providers in the UK.  Its parent company, Entain Group, is one of the largest gaming firms in the world - as it also owns Ladbrokes, Bwin, and several other popular gaming brands, all of which operate in isolation from one another from the player's perspective.  With Coral, get access to competitive odds and an excellent sports betting platform.  Coral supports all the universal UK payment methods, plus PayPal.

Ladbrokes is one of the most recognised names on UK high streets with over 2,000 betting shop locations, and now part of the Entain Group.  Online, Ladbrokes offers both an early ‘Cash Out’ function as well as their ‘Edit My Acca’ feature where players may remove selections from a given accumulator wager after the bet has been placed, even after a game may have begun.  In 2015, Ladbrokes became the title sponsor for the SPFL and the Scottish Premiership.  In terms of banking, Ladbrokes accepts PayPal in addition to the universally accepted methods.  With so many convenient Ladbrokes shop locations, it’s also easy to make cash withdrawals or deposits in-person – just have your customer ID and password ready.  

NetBet was established in 2001 and is licensed for play in the UK and internationally regulated by the Malta Gaming Authority.  NetBet has been an official partner of Scottish, French and Romanian football clubs.  NetBet operates in 8 languages and offers account in six different account currencies.  NetBet offers ‘Fast Markets’ for those that enjoy fast-paced live betting and a ‘Cash Out’ feature so players may settle bets before events are final to secure partial wins or to minimize losses.  

Unibet was established in 1998, from Stockholm, Sweden.  Publically listed on the NASDAQ OMX Nordic Exchange as Kindred Group PLC, Unibet serves over 10 million account holders from over 100 countries.  Unibet has been a pioneer in gaming innovations involving live betting, mobile betting and security and player safety in terms of problem gambling detection.  Unibet has also become a license holder in many European countries where regulation is heightened,  including the UK.  

What is a bookmaker?

A bookmaker is a person or organisation that accepts wagers, usually on the outcome of sporting events, though popular culture events like the Academy Awards and national elections have also recently become the subject of wagering.  The term ‘bookmaker’ comes from the practice of ‘making book’ or ‘making the book.’  This involved the recording of wagers in a hard-bound book, as the first bookmakers started in England in the late 18th century.  Present-day online bookmakers might not use a book to record wagers anymore, but they essentially work in the same way, except that customers can wager without setting foot into a bricks and mortar bookmaker location.  

How do online bookmakers make money?

Bookmakers are not looking to make money from a single wager, rooting for one outcome versus another.  The goal for a bookmaker is to make money on an event no matter the outcome.  Bookmakers do this by setting the odds (and perhaps handicaps) and then changing them as required in the lead up to the event in order to balance their ‘book’.  A balanced book that also builds a profit margin into the odds ensures that the eventual liabilities for the event will be covered no matter the outcome, with some money left over as revenue.  

Bookmaker profit margin is often called ‘juice’ or ‘vig’ or ‘vigorish’ and can vary from 1.5% to over 5% as applied to all monies wagered on all potential outcomes of an event.  The act of individual bookmakers having to balance their books, in combination with variations in their respective profit margins account for why betting odds can vary so widely between bookmakers for the exact same wager.  It is also what makes odds comparison so important for bettors that wish to maximise their potential returns.